Terms & Conditions

By creating an account, onboarding your venue, or activating an itpia growth subscription, you ("Restaurant", "Operator", or "Partner") agree to be legally bound by these Terms.

itpia provides an integrated restaurant growth platform encompassing:

• Hyper-Local Paid Campaigns: Targeted Meta (Instagram & Facebook) and Google Local ad management targeting hungry diners within your delivery/dining catchment radius.
• Social Video Production: Editing, sound grading, and captioning of kitchen and dish video clips provided by your staff.
• Zero-Commission Booking Engine: Embedded website booking widgets, Google Reserve integration, and social booking links.
• Automated Guest Messaging: Transactional WhatsApp and SMS reservation confirmations and no-show reminder sequences.

Unlike legacy third-party reservation directories that charge between €2.00 and €4.50+ for every customer who walks through your door, itpia operates as an infrastructure provider. We do not insert ourselves as a paywall between you and your regular patrons.

We understand that your brand identity, culinary reputation, and visual aesthetic represent decades of craft. Therefore, itpia operates under an absolute approval protocol:

• Mandatory Pre-Flight Approval: No video reel, photographic post, or advertising copy is published publicly or promoted with ad budget until a designated representative of your restaurant taps "Approve" in the review portal.
• Ownership of Raw Media: You retain complete, unencumbered ownership of all raw photography and video footage captured within your kitchen and dining room.
• License to Produce: You grant itpia a limited, non-exclusive license solely to edit, color-grade, and run ad campaigns with said assets for the duration of your active subscription.

To eliminate table ghosting and last-minute empty seats, itpia provides automated transactional reminder sequences. By configuring these reminders, you agree that:

• Messages sent to dining guests are strictly transactional (e.g. table confirmation, 24-hour reminder, 2-hour check-in with one-tap seat release).
• Marketing or unsolicited promotional messages shall not be sent through the transactional reminder pipeline without the guest's explicit opt-in consent.
• Guests may cancel or release their table at any time via the automated reminder link, updating your front-of-house pacing in real time.

Growth packages are billed quarterly in advance to allow ad machine learning and editorial rhythm to compound effectively.

Under European Union General Data Protection Regulation (GDPR) (Regulation EU 2016/679):

• The Restaurant is the Data Controller regarding all diner names, email addresses, phone numbers, and reservation history.
• itpia acts strictly as the Data Processor, processing guest details exclusively to execute bookings and reminder dispatches as instructed by you.
• Zero Data Monetization: itpia will never sell, lease, or cross-promote dining guest information to competitor restaurants, marketing agencies, or data brokers.

We maintain a 99.9% uptime target for your embedded reservation widget and Google Reserve sync.

Support requests submitted through our dedicated WhatsApp concierge or email are addressed during European Prep Hours (10:00 to 18:00 CET, Monday through Sunday) with an average response time of under 4 hours, ensuring adjustments are completed before evening service commences.

To the maximum extent permitted by applicable law, itpia shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, dining revenue, goodwill, or guest bookings resulting from temporary service disruptions, third-party API changes (Meta, Google, or WhatsApp), or guest no-shows.

In all events, itpia's aggregate liability arising out of or related to these Terms shall not exceed the total fees paid by the Restaurant to itpia in the three (3) months preceding the incident.

Either party may terminate the partnership at the expiration of any quarterly commitment term by providing at least 14 days' written notice before renewal.

Upon termination, you are entitled to export your complete guest database, reservation logs, and produced video reels in standard formats (CSV, MP4). We never hold your diner relationships hostage.

These Terms shall be governed by and construed in accordance with the laws of Belgium and the applicable regulations of the European Union, without regard to conflict of law principles. Any dispute arising out of or in connection with these Terms shall be subject to the exclusive jurisdiction of the competent courts of Brussels, Belgium.

For questions or formal legal notices regarding these Terms, contact our legal counsel: